When others give up take one more step
After losing 14 million, why keep going?
At Tiens, courage is not the absence of fear,but choosing to move forward even after seeing the difficulties clearly.Resilience is not the absence of failure,but starting again after falling.
In August 1994, Tiens acquired the patented product 'Ginseng Bone' for 780,000 yuan, embarking on its industrialization journey with high expectations.
However, the trial run failed, putting nearly 14 million yuan in upfront investment at risk of being completely lost.
Such a huge loss would have stopped any enterprise in its tracks, but Mr. Li Jinyuan refused to give up.
Under immense pressure, he resolutely decided to raise funds for independent research and development.
During the long, tough battle of product development, Tiens kept investing heavily while market returns remained long overdue.
A single mistake could have led to devastating losses, yet Tiens never halted its progress — not out of ignorance of risk, but out of firm faith in the long-term value of the great health industry.
In the process of global expansion, Tiens also endured a difficult 23-month period, marked by obstacles in overseas market development, resource constraints, and mounting pressure on the team.
Faced with such hardships, many chose to leave, but a group of people stood firm and carried on together.
When confronted with failure, Tiens never turned away or retreated.
Instead, it faced problems head-on, reviewed lessons, made breakthroughs, and started anew.
With perseverance and responsibility, Tiens has steadily strengthened its brand foundation and deeply cultivated the global health cause step by step.
Those who were not defeated
Each time they rise after a fall, another ring is carved into their soul, enabling them to bear heavier burdens and understand what true support really means.
How does this culture help people start over?
Take root inward, grow outward, and gather strength for renewal through steady accumulation. Break through limits with original aspiration, redefine life, and reshape your own destiny.
Who will be attracted
Those who have failed
Those who want to start over
Those who have been struck down by reality
Why they are attracted
Because for the first time they see that:
Failure is not the end
It is allowed, accepted, and redefined
How to enter this system
"It"s not about what you failed at before,
"It"s about whether you are willing to try again now"
to rebuild your confidence through action.
What will eventually become
From a person defined by failure
to a person who can redefine themselves
to living as the master of their own life.
Here is an international stage that helps you rise above low points.
There is no such thing as a permanent low point in life—every low point is merely the prelude to transformation. Embrace the past, accept the ups and downs. Every courageous restart is a step toward becoming a better version of yourself.